Marketing Coordination

Marketing and communication skills are essential for any organization to reach its target audiences. But first, one needs to understand the aims of the message and who it is for. This is a vital process in the setting up of a public relations strategy.

The following are some marketing plans or campaigns in action, which were designed according to specific targets and budgets for the local scenario.

Some samples of projects:

The coordination of the Appogg website, which can be found here. Antonio also did the coordination of the Sedqa and Sapport websites. This included all the writing and assembling of the information together with the formatting of the content and creative direction:

These websites were also the first to obtain the FITA Accessibility approval.

Some samples of projects:

During summer 2005, Antonio was involved in an information campaign against domestic violence in conjunction with BodyShopMalta:

The following is one of the many activities Antonio is constantly coordinating. This included a visit from the President of the Republic of Malta:

This is a conference about User Involvement in the creation and maintenance of social services. Antonio helped in the coordination of the overall activity:

Antonio was also part of the committee organising the Sedqa national conference entitled "Binge Drinking: A Modern Lifestyle? Emerging Trends and Culture". The brief included coordinating all marketing and logistical aspects of the conference. It was fully-booked:

Media Consulting and Training

Knowing how different media work in order to maximise on their peculiarities is a strength which is well worth the effort. From media campaigns to PR exercises, Antonio has done it all with very limited budgets. This includes PR and writing successfully for the press, and skills which boost public exposure without spending hundreds and hundreds of hard-earned money in order to reach the desired audiences.

Also, training and consultations sessions can be developed according to specific needs, especially in relation to NGOs and other charity organisations which may need specific advice on how to make the public aware of their efforts.

Some samples of projects:

Antonio coordinates all the PR and marketing related to the Tal-Banda carnival group, which is one of the very best carnival float builders company in Malta. Antonio has created their website, which can be found here, and also created many print items such as an A3 calendar for 2006, posters, press releases and general photography: